Partner Resources
MSP Marketing Toolkit — Pitch Decks & Resources
Ready-to-use pitch materials, email templates, and talking points to help your clients understand why ShadowCradle is the right backup solution.
Pitch Deck Slides
Slide 1
Clear Pricing Units
Software priced per device, server or host
- ✓Replication included for cloud-connected appliances
- ✓Cloud management included for cloud-connected appliances
- ✓Free for limited backups - contact us for pricing
Slide 2
One Platform
Fewer tools to run in a single appliance
- ✓Files, VMs, databases, cloud apps - one backup platform
- ✓Single management pane, one support call
- ✓One vendor for the full stack
Slide 3
Ransomware Defenses Built In
Write-once retention, pre-restore scanning
- ✓Write-once retention lock (software-enforced)
- ✓Backup scanning before client restore
- ✓Offline Airgap tier for isolated sites
Slide 4
Measured Recovery
Know your restore times before you need them
- ✓Local + replicated recovery options
- ✓Boot from backup data
- ✓Scheduled restore verification
Email Templates
Cold Outreach
Subject: A backup option for [Company]
Hi [Name], I've been helping MSPs like you protect their clients' critical data, and I wanted to introduce you to ShadowCradle - a backup appliance built for environments like yours. ShadowCradle includes backup security scanning, replication and cloud management for cloud-connected appliances, and covers files, VMs, databases, and cloud apps in one platform. Software is priced per device, server or host. Contact us for pricing. Would you be open to a short call to see how ShadowCradle could help you reduce backup overhead and sell stronger protection to your clients? Best, [Your Name]
Renewal Review
Subject: Before you renew your backup contract…
Hi [Name], If your backup renewal is coming up in the next 60 days, I wanted to reach out with something that might interest you: ShadowCradle is a backup and disaster recovery platform with replication and cloud management for cloud-connected appliances. It may be worth a look before you renew. Please compare it with your current vendor's documentation and quote. No pressure - just wanted to make sure you're aware of the option. Let me know if you'd like to chat, [Your Name]
Post-Incident Outreach
Subject: Quick question after the recent [ransomware] incident
Hi [Name], I saw the news about the [recent ransomware event]. It's a reminder of how critical backup protection really is. At ShadowCradle, we built ransomware defense into backups - write-once retention locks, pre-restore scanning, and an offline Airgap tier. If you're reviewing your backup strategy with your clients, I'd love to show you how ShadowCradle can give your clients more confidence. Available to chat this week, [Your Name]
Key Talking Points
Pricing
- ›Software priced per device, server or host
- ›Vault and Archive storage per TB
- ›Replication and cloud management included for cloud-connected appliances
- ›Contact us for pricing
Platform
- ›Purpose-built appliance, not just software
- ›One vendor and one support call
- ›Agent-based protection for files, VMs, and databases; Microsoft 365 and Google Workspace
- ›Backup scanning before restore
Common Objections
- ›"We already use another vendor" → Compare both vendors' documentation and plan a pilot
- ›"You're too new" → Backed by Takelan
- ›"Support is critical" → Talk to us about support options